
Pfizer & Co., Inc.
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Founded Date December 24, 1957
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to introduce a new ‘discrete’ kind of the drug that will change the iconic – and immediately recognisable – little blue tablet.
The unique diamond-shaped tablets could soon be changed by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, suggesting it does not require to be taken with water.
About half of men over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug first concerned the market in the 1990s after being invented by the American pharmaceutical business Pfizer.
It was first established in the 1980s as a heart disease medication, however trial individuals discovered it had an unusual side impact – frequent erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has made an application for a hallmark in the UK for the brand-new form of the drug, Viagra ODF.
Viatris has already launched the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which may be more suitable for numerous clients.
The distinctive tablets – which can cause humiliation for some clients – has actually been transformed and a new dissolvable type may be offered to Brits in the next 5 years. Stock image
‘Tablets are not constantly tolerable to clients and likewise sometimes the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health specialist, informed The Telegraph.
She included: ‘Some males might still be finding the idea of having Viagr embarrassing, however I would hope that guys’s health and discussions about sexual health have carried on since Viagra was very first formulated.’
Ms Govind believes this brand-new style is a ‘positive step forward’.
The brand-new dissolvable medication is thought to likely concerned the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the newspaper that the trademark application is a ‘excellent indication’ it will be offered within the next five years.
She explained trade mark registrations can be cancelled if they are not utilized for a constant duration of 5 years or more after registration. As a result, it seems Viatris plans to introduce the item within the next few years.
However, approving a hallmark would not guarantee the ODF could be offered and it would have to be authorized by the Medicines & Healthcare items Regulatory Agency first.
It’s anticipated to cost the very same as the tablet variation and to be offered in the exact same dosages.
A total of 4.57 million prescriptions for sildenafil, more frequently known by the brand Viagra, and other types of impotency drugs offered under the brand names Cialis and Levitra, were dished out by the health service in 2023
This comes after dodgy Viagra was found to be Britain’s most significant counterfeit drug after more than ₤ 6.2 million of phony blue tablet were seized by UK regulators in 2023.
More materials of the erectile dysfunction drug were found than knock-off variations of painkillers like morphine.
Health officials stated online retailers flouting regulations lagged the counterfeit products with many being imported from countries like India without an appropriate licence.
Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million dosages of sildenafil, the generic name for the medication best referred to as Viagra, were taken in 2015.
Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand Cialis worth ₤ 1.2 million were also seized.
While all medications bring prospective adverse drugs from unreliable sources might either not work or bring additional active ingredients or pollutants like heavy metals or other drugs that could be hazardous.